Thursday, January 3, 2008

Ee Buy Gum

The first in a series of posts tagged 'annoying.'

There are settings in which the act of chewing gum is not acceptable. Exchanging wedding vows is typically not done while smacking and popping sounds come from your constantly working jaw. Don’t chew gum at a job interview or while having a tooth extracted.

But gum has a very important place in society in terms of freshy breathness. It’s essential in certain social settings. It helps you concentrate in exams. So why is it so hard to get gum out of its wrapper?

Gum used to be packaged in one way, a stack of flat sticks, each individually wrapped in both silver and regular paper, and then collectively wrapped in a bundle so tight you needed a crowbar to get the first one out.

The trend now is to sell gum in little match-book-like boxes, you open the box and a dozen individually wrapped sticks offer themselves to your mandibles desires. What you don’t see is the other end, the end in the bottom of the box that holds on for dear life as you try to pull it out and when you do the paper lining the box comes with it as do all the other sticks of gum.

Regardless of wrapping the cost of getting that first bit of gum out is the sacrifice of at least one other bit of gum. Hopelessly squashed and mangled, its wrapper torn, possibly flung on the floor, you discard it before you can extract a useable piece.

Annoying huh?

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